We collect your personal data when you sign up and/or when use our Services:
This is information you give us which personally identifies you, such as your name, email address, telephone number, date of birth or home address. Your personal details will be processed for the following purposes:
This is personal and family relationship information that you may provide on a voluntary basis, processed for the following purpose:
This entails the tracking of your actions (repeated site visits, interactions, keywords, online content production, etc.) when you access and use our Services and the building of profiles over time. It also includes information about the devices and methods you use to interact with Lifecake Services and content.
We combine behavioral information with your personal details, but we will not store any personal details related to fields left blank by you during your sign-up process. When your personal information is not necessary to achieve the purposes set out in this section, we will only process behavioral information on an aggregate basis.
We capture information about your Operating System and Internet Browser when you visit a Lifecake website or use our Services, including information that is automatically logged when you use our Services (e.g. requested information, timestamp, IP address). Where required by applicable laws, prior to the storage or caching (temporary storage) of or access to data on your device, we will obtain your consent after providing you with clear and comprehensive information about the purposes of the processing of your personal data.
We will process your behavioral, device and interactions information for the following purposes:
This is information about your Lifecake products (such as product model, serial number and purchase date), of how you set up and use your Lifecake products (e.g. camera and lens settings) and our Services, as well as details on your Customer Service, Warranty and Repairs interactions with Lifecake.
Some of the information under this category does not qualify as personal information, but we will apply any necessary safeguards to ensure as well the privacy of this information. We will process this data for the following purposes:
This category includes images that you upload to Lifecake Services, and their relevant descriptions and metadata. We hold no rights over the content you upload to our Services unless you expressly grant them to Lifecake, but you authorize us to use this information for the following purposes:
This section comprises any content submitted by you through Lifecake's online channels and forums, which is processed for the following purposes:
When you use social login, we retrieve basic profile information from your chosen social identity provider for the following purposes:
Certain Lifecake Services allow you to specify your personal preferences (e.g. preferred language). Users may also specify their privacy preferences with regards to things like receiving marketing communications.
We gather your location data, including real-time geographic location, where you have expressly authorized us in accordance with your privacy settings of your Lifecake accounts, installed apps, browsers and devices. We use Location Information for the following purposes:
This comprises information about goods and services you buy through Lifecake Services, for the following purposes:
We will not process or store your bank or credit/debit card details used when purchasing goods and services through Lifecake Services. Payments for purchases will be completed through third-party payment platforms. Your banking details will not be shared with Lifecake.
Lifecake (defined in "Definition of Lifecake" at the bottom), Canon Europa N.V. , located at Bovenkerkerweg 59, 1185 XB Amstelveen, The Netherlands (Company Registration Number: 33166721; VAT Registration Number: NL005916343B01, Contact address: www.canon-europe.com ), Canon Inc. located at Canon S TOWER 16-6, Konan 2-chome, Minato-ku, Tokyo 108-8011, Japan (Contact address: cweb.canon.jp/e-support/rc/tel/cig.html) are the data controllers, that are, the entities determining the purposes and means of the processing of the personal data collected from you.
Our Services are only available to those who are the age of majority in the jurisdiction in which they reside. Access and use of our Services by anyone under the age of majority is only permitted with the express permission of a parent or legal guardian.
If you provided your consent when signing up to our Services, or at a later stage, Lifecake and/or other Canon group companies will use your personal information for marketing purposes and to inform you about other products and services, which Lifecake thinks might be of interest for you. You can specify whether you wish to receive such information by ticking the appropriate box in your registration form. You will be able to opt out from receiving such information at any time by editing your emailing preferences of your account or by unsubscribing using a link provided in all applicable communications.
You have the right to access, correct, update or delete your data as well as any other right applicable in your jurisdiction by accessing your Lifecake accounts, clicking on the link provided in our communication emails, or accessing the relevant section of the Lifecake websites or apps.
Lifecake will need to hold your personal information locked where required by applicable laws and during the relevant statutes of limitations, even if you ask for its deletion. This term should typically not exceed 5 years in most jurisdictions. Lifecake will not delete your personal data where it refers to an active relationship or a product or service explicitly requested by you (e.g. a recent purchase made at a Lifecake Services).
You guarantee the quality of the information provided in our Services. All personal data you send to Lifecake must be real, accurate and kept up to date. You take full responsibility that your information is accurate, updated and that it complies with this principle. You also guarantee that you have gathered the explicit consent from anyone holding any personal image, intellectual property or other rights over your content, authorizing you to upload and store it in our Services.
Also, you can contact Lifecake:
91 Curtain Rd
London EC2A 3BS
Last modified: 10.03.2017