Privacy policy

This Privacy Policy explains how we process the personal data that we collect from you when you use our websites, apps, platforms and services governed by this Privacy Policy (our "Services").

1. When this Privacy Policy applies

The following Services are subject to this Privacy Policy:

2. Information we collect

We collect your personal data when you sign up and/or when use our Services:

2.1 Personal Information

2.1.1 Personal Details

This is information you give us which personally identifies you, such as your name, email address, telephone number, date of birth or home address. Your personal details will be processed for the following purposes:

2.1.2 Personal Relationships

This is personal and family relationship information that you may provide on a voluntary basis, processed for the following purpose:

2.2 Information about your activities

2.2.1 Browsing Behavior, Device Information and Interactions

This entails the tracking of your actions (repeated site visits, interactions, keywords, online content production, etc.) when you access and use our Services and the building of profiles over time. It also includes information about the devices and methods you use to interact with Lifecake Services and content.

We combine behavioral information with your personal details, but we will not store any personal details related to fields left blank by you during your sign-up process. When your personal information is not necessary to achieve the purposes set out in this section, we will only process behavioral information on an aggregate basis.

We capture information about your Operating System and Internet Browser when you visit a Lifecake website or use our Services, including information that is automatically logged when you use our Services (e.g. requested information, timestamp, IP address). Where required by applicable laws, prior to the storage or caching (temporary storage) of or access to data on your device, we will obtain your consent after providing you with clear and comprehensive information about the purposes of the processing of your personal data.

We will process your behavioral, device and interactions information for the following purposes:

2.2.2 Product Details, Product Usage and Support History

This is information about your Lifecake products (such as product model, serial number and purchase date), of how you set up and use your Lifecake products (e.g. camera and lens settings) and our Services, as well as details on your Customer Service, Warranty and Repairs interactions with Lifecake.

Some of the information under this category does not qualify as personal information, but we will apply any necessary safeguards to ensure as well the privacy of this information. We will process this data for the following purposes:

2.3 Files and other content

2.3.1 Files

This category includes images that you upload to Lifecake Services, and their relevant descriptions and metadata. We hold no rights over the content you upload to our Services unless you expressly grant them to Lifecake, but you authorize us to use this information for the following purposes:

2.3.2 Community Chatter/Comments/Forum Posts

This section comprises any content submitted by you through Lifecake's online channels and forums, which is processed for the following purposes:

2.4 Information we receive from third parties

When you use social login, we retrieve basic profile information from your chosen social identity provider for the following purposes:

2.5 Settings and Preferences

Certain Lifecake Services allow you to specify your personal preferences (e.g. preferred language). Users may also specify their privacy preferences with regards to things like receiving marketing communications.

2.6 Location Information

We gather your location data, including real-time geographic location, where you have expressly authorized us in accordance with your privacy settings of your Lifecake accounts, installed apps, browsers and devices. We use Location Information for the following purposes:

2.7 Purchase Information

This comprises information about goods and services you buy through Lifecake Services, for the following purposes:

2.8 Payment Information

We will not process or store your bank or credit/debit card details used when purchasing goods and services through Lifecake Services. Payments for purchases will be completed through third-party payment platforms. Your banking details will not be shared with Lifecake.

2.9 Cookies and other technologies

Cookies and similar technologies (e.g. web beacons) are small pieces of information used to store technical and/or personal details, identify users of a service and enable certain functionalities. To learn more about the cookies used by our Services and how to reject them, please visit the Cookie Policy applicable to each of the Services, which can be accessed through the homepage of our websites or the relevant section of our apps.

3. How we share your information

Lifecake (defined in "Definition of Lifecake" at the bottom), Canon Europa N.V. , located at Bovenkerkerweg 59, 1185 XB Amstelveen, The Netherlands (Company Registration Number: 33166721; VAT Registration Number: NL005916343B01, Contact address: ), Canon Inc. located at Canon S TOWER 16-6, Konan 2-chome, Minato-ku, Tokyo 108-8011, Japan (Contact address: are the data controllers, that are, the entities determining the purposes and means of the processing of the personal data collected from you.

The personal data processed when you use our Services will not be transferred without your prior explicit consent, to other individuals or businesses, for their own use, other than Canon group companies. Some vendors or other entities with whom we have a business relationship to provide products, services including Canon group companies will however have access to and process your personal information, but only on behalf of Lifecake and only to supply services to Lifecake related to the purposes set in this Privacy Policy.

Your personal data are transferred by and between Lifecake and other Canon group companies for the same purposes set out in this Privacy Policy.

Lifecake is committed to protecting your privacy. Your personal data is held on secure servers and is not processed for any purposes other than those set out in this Privacy Policy. The servers Lifecake uses to store this information are accessible to authorized staff only and Lifecake ensures that adequate security measures are in place.

4. Intended Age

Our Services are only available to those who are the age of majority in the jurisdiction in which they reside. Access and use of our Services by anyone under the age of majority is only permitted with the express permission of a parent or legal guardian.

5. Marketing communications

If you provided your consent when signing up to our Services, or at a later stage, Lifecake and/or other Canon group companies will use your personal information for marketing purposes and to inform you about other products and services, which Lifecake thinks might be of interest for you. You can specify whether you wish to receive such information by ticking the appropriate box in your registration form. You will be able to opt out from receiving such information at any time by editing your emailing preferences of your account or by unsubscribing using a link provided in all applicable communications.

6. How to exercise your rights

You have the right to access, correct, update or delete your data as well as any other right applicable in your jurisdiction by accessing your Lifecake accounts, clicking on the link provided in our communication emails, or accessing the relevant section of the Lifecake websites or apps.

Lifecake will need to hold your personal information locked where required by applicable laws and during the relevant statutes of limitations, even if you ask for its deletion. This term should typically not exceed 5 years in most jurisdictions. Lifecake will not delete your personal data where it refers to an active relationship or a product or service explicitly requested by you (e.g. a recent purchase made at a Lifecake Services).

7. Your commitments

By signing in to any of our services and accepting this Privacy Policy, you confirm that you are above the age applicable in your jurisdiction for engaging in contracts. You also confirm that you have previously gathered any necessary parental/guardian consent required in your country of residence, where applicable. We will contact you at any time in order to check the above and reserve the right to suspend or delete your Lifecake accounts in case you cannot prove this.

You guarantee the quality of the information provided in our Services. All personal data you send to Lifecake must be real, accurate and kept up to date. You take full responsibility that your information is accurate, updated and that it complies with this principle. You also guarantee that you have gathered the explicit consent from anyone holding any personal image, intellectual property or other rights over your content, authorizing you to upload and store it in our Services.

By signing up for any of our Services, registering a Lifecake account, ticking the appropriate box or clicking the appropriate button when you access any Lifecake Services, even if they require no registration but through which your personal information is collected –, you authorize Lifecake and other Canon group companies to use such data for the purposes described in the registration and in this Privacy Policy. You expressly agree to the processing of your personal data in the terms set in this Privacy Policy and its transfer to the Canon group companies specified in section 3.

8. Changes to this Privacy Policy

We will update our Privacy Policy from time to time to ensure you are promptly informed of Lifecake's data processing activities. We will not engage in any processing operations that might put in risk your personal information, and will gather your explicit consent where necessary to safeguard your right to privacy. We will keep you updated on any changes to this Privacy Policy through the Services. We will also use any of the communication methods provided by you to inform you on important changes to this Privacy Policy. If you continue using our Services after having been unequivocally informed on the updated Privacy Policy, you agree to be bound by the updated terms.

9. Contacting Lifecake

Please contact Lifecake with any questions or comments about this Privacy Policy from following Lifecake global website:

Also, you can contact Lifecake:

Community Manager

91 Curtain Rd

London EC2A 3BS

United Kingdom

Last modified: 10.03.2017

Version: 3