Last Modified: 20 March 2014
sets out the way in which we collect, manage and protect your data.
Users can access the lifecake service (the “Service”) through our website
www.lifecake.com , applications and on
Devices. A “Device” is any computer used to access the lifecake Service, including without limitation a desktop,
Service, regardless of how you access it, and by using our Services you consent to the collection, transfer, processing,
information described below are collectively referred to as “information.”
1. The Information We Collect And Store
We may collect and store the following information when running the lifecake Service:
Information You Provide. When you register for an account, we collect some personal information,
such as your name and email address. You may also provide us with your contacts’ email addresses when sharing your lifecake data with
Files. We collect and store the files you upload, download, or access with the lifecake Service (“Files”).
If you add a file to your lifecake(s) that has been previously uploaded by you or another user, we may associate
all or a portion of the previous file with your account rather than storing a duplicate.
Log Data. When you use the Service, we automatically record information from your Device, its
software, and your activity using the Services. This may include the Device’s Internet Protocol (“IP”)
address, browser type, information you search for on our website, locale preferences, identification
numbers associated with your Devices, date and time stamps associated with transactions, system configuration
information, metadata concerning your Files, and other interactions with the Service.
Cookies. We also use “cookies” to collect information and improve our Services. A cookie is a small
data file that we transfer to your Device. We may use “persistent cookies” to save your registration ID
and login password for future logins to the Service. We may use “session ID cookies” to enable certain features
of the Service, to better understand how you interact with the Service and to monitor aggregate usage and web
traffic routing on the Service. You can instruct your browser, by changing its options, to stop accepting
cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies,
however, you may not be able to use all aspects of the Service.
2. How We Use Personal Information
Personal Information: In the course of using the Service, we may collect personal information that
can be used to contact or identify you (“Personal Information”). Personal Information is or may be used: (i)
to provide and improve our Service, (ii) to administer your use of the Service, (iii) to better understand
your needs and interests, (iv) to personalise and improve your experience, and (v) to provide or offer software
updates and product announcements. If you no longer wish to receive communications from us, please follow
the “unsubscribe” instructions provided in any of those communications, or update your account settings.
Geo-Location Information: Some Devices allow applications to access real-time location-based
information (for example, GPS). Our mobile apps collect such information with your consent to improve our
Service. Some photos and videos you store in lifecake may already contain recorded location information.
We may use this information to optimise your experience. Also, some of the information we collect from a
Device, for example IP address, can sometimes be used to approximate a Device’s location.
Analytics: We also collect some information using logging and cookies, which can sometimes be
correlated with Personal Information. We use this information for the above purposes and to monitor
and analyse use of the Service, for the Service’s technical administration, to increase our Service’s
functionality and user-friendliness, and to verify users have the authorisation needed for the Service
to process their requests. As of the date this policy went into effect, we use Google Analytics. To learn
here, and to learn how to opt out of that service click
3. Information Sharing and Disclosure
Your Use. Any information and content you choose to share in lifecake should reflect how much you want
others to know about you. Please consider carefully what information and content you share. You can review and
revise who can access your lifecake at any time in Settings. We may also share or disclose your information
with your consent, for example if you use a third party application to access your account (see below).
Service Providers, Business Partners and Others. We may use certain trusted third party companies and individuals to
help us provide, analyse, and improve the Service (including but not limited to data storage, maintenance
services, database management, web analytics, payment processing, and improvement of the Service’s features).
These third parties may have access to your information only for purposes of performing these tasks on our
effect, we use Amazon’s S3 storage service to store some of your information (for example, your Files). You can find
more information on Amazon’s data security from the S3 site.
Compliance with Laws and Law Enforcement Requests; Protection of lifecake’s Rights. We may disclose to parties
outside lifecake files stored in your lifecake and information about you that we collect when we have a good faith
belief that disclosure is reasonably necessary to (a) comply with a law, regulation or compulsory legal request; (b) protect
the safety of any person from death or serious bodily injury; (c) prevent fraud or abuse of lifecake or its users; or (d)
to protect lifecake’s property rights.
Business Transfers. If we are involved in a merger, acquisition, or sale of all or a portion of our assets,
your information may be transferred as part of that transaction, but we will notify you (for example, via email and/or a
prominent notice on our website) of any change in control or use of your Personal Information or Files, or if either
Non-private or Non-Personal Information. We may disclose your non-private, aggregated, or otherwise non-personal
information, such as usage statistics of our Service.
4. Changing or Deleting Your Information
If you are a registered user, you may review, update, correct or delete the Personal Information provided in your
registration or account profile by changing your “account settings.” If your personally identifiable information
changes, or if you no longer desire our service, you may update or delete it by making the change on your account
settings. In some cases we may retain copies of your information if required by law.
5. Data Retention
We will retain your information for as long as your account is active or as needed to provide you services.
If you wish to cancel your account or request that we no longer use your information to provide you services,
you may request that we delete your account by emailing us. We may retain and use your information as necessary
to comply with our legal obligations, resolve disputes, and enforce our agreements. Consistent with these
requirements, we will try to delete your information quickly upon request. Please note, however, that there
might be latency in deleting information from our servers and backed-up versions might exist after deletion. In addition,
we do not delete from our servers files that you have in common with other users.
The security of your information is important to us. When you enter sensitive information (such as a password)
on forms, we encrypt the transmission of that information using secure socket layer technology (SSL).
We follow generally accepted standards to protect the information submitted to us, both during transmission and once we
receive it. No method of electronic transmission or storage is 100% secure, however. Therefore, we cannot guarantee
its absolute security. If you have any questions about security on our website, please contact us
7. Contacting Us
reduces your rights, we will provide you with notice (for example, by email). And we may provide notice of changes in
other circumstances as well. By continuing to use the Service after those changes become effective, you agree to be